The gift card that turns into jewellery
The jewellery is a special gift. It is personal (almost intimate) and carries a message of generosity. Jewellery is not a necessity. Jewellery is a luxury. Not necessarily because of the price. It is for the soul.
But choosing the right jewellery requires such a deep knowledge of that particular woman's soul, and such a degree of confidence, that it is easy for a man of goodwill to shy away from the enormity of the task.
To solve this problem, we have created these special gift cards. So the Man can be relieved, because the Woman's pleasure is sure to be genuine. And the Woman can pick and choose until she finds the right one.